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Sociodrama: An Interpretive Theory
for the
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Dr. Mickey has been writing and teaching about public relations for several
years. He is a member of the Public Relations
Society of America. His experience has resulted in the recent publication
of his new book: Sociodrama.
Sociodrama
looks on public relations as relationship building. Dr. Mickey says, "Our
employees, customers, and clients are people with needs just like us. They aren't
things. Public relations needs to produce communication materials with that
idea in mind."
Here is a new book to help you do that.
Sociodrama as a language-based approach is a humanistic view of public
relations instead of behaviorist. Language becomes a way to create
relationships rather than a way to get your message across or control behavior.
This approach helps you move from the manipulative assumption so common in def
initions of public relations.
The two methods of research in Sociodrama are focus groups and Q sorting. Both
are ways to understand the subjective world of the public you are trying to
reach with your public relations message. Once you have done your reseach on
the language of your public, you are ready to plan and carry out the
communication to speak with them. Sociodrama is interactive.