|1982 - 1998 School of Management
and Aviation Science
Vice President, 2002-03
Collegiate Chapters Council(CCC)/Collegiate Division
Responsible for strategic planning of approximately 14,000 students,
300 faculty advisors, and regional members of the CCC.
Professor of Management and
Marketing subjects, with emphasis on experiential as well as theoretical learning. Acted
as first Department Chairperson; developed courses and designed curriculum for all seven
concentrations bringing them before the Curriculum Committee, where all received approval;
conducted marketing work for over sixty organizations with students as part of their
course work. Acted as a Shea Scholar mentor in 1992. Hugh G. Wales Faculty Advisor of the
Year, American Marketing Association, 1995 and again in 1997 (student nominated).
Ran training sessions at organizational
locations and on campus for students and sponsors working on sales and research projects
designed. At the end of each semester, receive many donations to the collegiate chapter of
the American Marketing Association (AMA) for students to attend conferences; also
receivedand donated to the College--three prints, each having a commemorative
plaque, from the Boston Museum of Fine Arts for research and sales projects designed and
implemented for their shops.
In late 80s to 90, at request of the Board of Selectmen and
through the simultaneous request of the Department Chair, designed a comprehensive study
of the perceptions of residents of Bridgewater toward issues of interest and that would
soon require action. Completed 2200 residents interviews by supervising 12 directed
studies. Several colleagues had their lower-level Principles of marketing students perform
interviews as project work under the direction of the directed study people.
Treasurer of faculty organization for four years. Curriculum Committee
member for 6 years, 4 of which served as Chair of Program and Policy Review Subcommittee.
Member of MSCA Executive Board for 8 years. Member of Presidents External Affairs
Committee. Chairperson of Faculty Memorial Scholarship Fund from 1989-93. Member of
Womens Studies Advisory Board, serving as lecturer in the Introduction to
Womens Studies Course for about six years. Member of Search committee for Academic
Dean in 1992, for Director of Institutional Research in 1996, and ongoing member of
Departmental Search Committees. Member of Self-Study group of facilities for the New
England Association of Schools and Colleges in 1992-93. Member Moakley Center Steering
Committee and at-large representative on Center for Health Promotions Steering Committee
(both in 1993). Member of Advisory Board of Center for Advancement of Teaching and
Research (CART) 1995 to present. Re-elected to Executive Committee of MSCA in 1996.
Appointed to All-College Committee in 1997.
As Founder of and Faculty Advisor to the American Marketing
Association, Bridgewater State College Chapter, have accompanied students to Regional and
International Collegiate Conferences annually since 1990. This includes trips each April
to New Orleans, LA, and each October to campuses including: Penn State University,
University of Virginia, Johnson & Wales, State University of New York at Plattsburg,
University of West Virginia. Nominate and accompany winner of Hutchinson Award (with
his/her family) to Ceremony with Boston Professional Chapter of American Marketing
Association annually in Spring.
Professional Development is a continual process and has included: three
trips (San Rafael, CA , Dallas, TX, New York) to study Survey Systems, program used in
Marketing Research; American Marketing Association Winter Marketing Educators
Conference (during sabbatical leave to collect professorial data for ultimate promotional
piece on experiential learning) in St. Petersburg, FL, 1994; AMA Summer (San Diego, CA,
August) and Winter Educators Conferences (St. Petersburg, FL) while serving as
Editor of the Special Interest Group (SIG) Newsletter for Marketing Research, 1996 &
1997; Sales Management Meeting and Training of Sales Management Special Interest Group,
Orlando, Fl, July 1996; Johnson & Johnson Cooperative Learning Seminars at BSC, 1996;
and Sales & Marketing Executives Seminar on Winning Presentations, by Kevin Greeley,
of Communispond, 1997. Took course on British Museums through a series of lectures and
subsequent travel with Professor S. Smalley, of Bridgewater State College, and class to
London, England, December 1993. Independent side trips enhanced knowledge of international
retailing. SPSS series of courses involving basic and advanced courses for statistical
|1979-82 Pine Manor College
Chestnut Hill, MA
Coordinator of Business Management Program
First Coordinator of program and
instructor of: Practical Writing (English Department), Management, Marketing , Marketing
Research, Advertising, Retailing, Sales Management, Marketing Management & Strategy.
Founded campus chapter of Society for the Advancement of Management and speaker at three
summer sessions at AMA headquarters in Endicott, New York and at Colgate College.
1976 to Present Assignments at
Northeastern University, Merrimack College, University of MA at Lowell, Visiting Lecturer
of: Introduction to Business and Management, Introduction to Marketing, Marketing
Management and Strategy, Marketing Research, Advertising, Promotion, Personal Selling and
Sales Management,, Practical Writing (English Department at Lowell), Money and Banking,
Personnel Management, Human Resource Management, Organizational Behavior, guest lectures
1978-79 Independent Consultant Clients
included: Cryovac Division of W. R. Grace; Merrimack Valley Planning Association;
subcontract to Department of Health, Education and Welfare; a national bank.
1976-78 Stop & Shop Companies As
market Research Project Director and Senior Analyst, performed studies for top management
of Stop & Shop Supermarkets, Stop & Shop Manufacturing Companies, Bradlees, and
1969-76 Rath & Strong, Inc.,
Management Consultants Member of consulting staff. Completed assignments in marketing
strategy, marketing research, and transition from customary to metric measurements, with
emphasis in the manufacturing sector. Promoted to consulting staff from earlier positions
as Production Manager and Public Relations Director. In charge of editing and assisting
with writing of all reports to major, international corporations. Hired, trained, and
developed all editors and graphic artists.
||Boston University, Northeastern University,
||BS/BA, with High Honors
||Babson College, Graduate Programs
||MBA, with High Distinction
||Northeastern University, Grad. School of
||Northeastern University, Grad. School of
||Additional credits earned beyond CAGS
Your Management Studies, Kendall Hunt Publishing, 1984. This book explained to
incoming students (freshmen or transfers) the BSC programs, the reasons behind the
courses, what to expect in study requirements, and how to avoid "senioritis."
Researched, interviewed women executives, and authored five case
studies published in Modern Management, by Samuel Certo, Allyn and Bacon,
1992 and 1994: also reviewed three editions of this text.
"Experiential Learning Adds Value to Many Constituencies,"
delivered at, and published in proceedings of, American Marketing Association 15th
International Collegiate Conference, Faculty Track, New Orleans, LA. 1993.
"The Impact of the Brockton Area Transit Authority on the Local
Economy," with M. Landman,1993,.
Business Marketing, credited reviewer, Gross et al,
Houghton Mifflin, 1993,
"Interdisciplinary Experiential Learning Brings Students to New
Levels," presented and published in Proceedings of the 16th American
Marketing Association Intercollegiate Conference, New Orleans, LA. , 1994.
"Impact Study of Bridgewater State College," with M. Landman,
"Symbiotic Relationships that Develop into Partnerships: a
Proposed Model for Marketing Faculty," presented and published in Proceedings of the
18th American Marketing Association International Collegiate Conference, New
Orleans, LA, 1996.
"SIGnifcant Research News," Editor , newsletter published for
members of the American Marketing Association Special Interest Group in Marketing Research
. Dissemination to over 400 faculty members and professionals. First editor and creator of
"Paul Green wins first Churchill Award," published in
"Marketing Educator," Winter 1996.
Marketing, W. Pride and O. C. Ferrell; most recent
work, Chapter 10, "Marketing on the Internet. " Reviewed with credits, 6th
through 10th editions.
Journal of Marketing Communications, 1998, Volume 15, Number 6: book
review of Predatory Marketing, C. Britt Beemer with Robert L. Shook,
William Morrow and Company, Inc.
Perspectives: Marketing Tactics, 1999, Coursewise
Publishing, Editorial Board Member.
Marketing, W. Pride and O. C. Ferrell, Member of
Pride/Ferrell Advisory Board, 11th Edition, Houghton Mifflin, 2000.
"A Summary of Focus Group Work to Determine the Wants and Needs of
First-Year Teachers in the Bridgewater/Raynham and Brockton, Massachusetts Region,"
Draft, with Mercer Fellouris, May 4, 1999.
1988 & 1990
Burke Market Research Institute, Cincinnati, OH and Boston, MA
1988 (circa) Direct Marketing Faculty Institute, Recipient of
fellowship awarded to 20 faculty members nationally selected, New York, NY. (one week)
1992 & 1995 Creative Research Seminars, San Rafael,CA & Dallas,
1992 Presenter: Independent Coach Conference,Worcester, MA
1993 Moderator, Focus Group , Development Officers, Universities and
Colleges, Copley Plaza Hotel, Boston, MA
1994 Panelist: "The Changing Vision of Transit:: Transit as a
Vital Player in the Economy," Federal Transit Administration Region I Conference,
1994 Japanese Tourist Seminar
1995 White House Conference on Tourism, May 199t, Session Leader
1995 Panelist for General Motors Marketing Internship at Atlantic
Marketing Conference, New Orleans, LA;selected and sponsored by SGRO Promo Associates
President, Tony Sgro
1996 Johnson & Johnson Cooperative Learning
1996 Keynote Speaker, New England Distributors, Decora Annual Meeting,
1997 Session Chair, Discussant, Reviewer, Atlantic Marketing
Conference, Nashville, TN
1998 Panelist, Special Session on Advising Student Organizations,
Atlantic Marketing Conference, October 1998, Savannah, GA
1999 Attended full series of courses at SPSS, Statistical Package for
Systems Solutions, December 1998
American Marketing Association, Senior/Executive member; Appointed to
3-year term on Collegiate Chapters Council in 1998; this is the eight-member governing
board over all 400+ international collegiate chapters. Also member of Alpha Mu Alpha, its
honor society. Chapter founder and faculty advisor to Bridgewater State College Chapter
since 1984. As chapter advisor, accompanied AMA BSC student chapter to every International
Collegiate Conference in New Orleans since 1990 (and in Dallas in 1998). Led students to
successful, final placement in Marketing Case Study Challenges. Researched and helped the
success of the Massachusetts Environmental Trust special edition of license plate with
right wale, which says "Preserve the Trust."
Member Industrial Advisory Board, Gordon Institute of Tufts University,
Medford, MA, since 1988.
Society of Concurrent Engineering (SOCE), since 1993.
Director, Old Colony Council, Boy Scouts of America, since 1995.
Sales and Marketing Executives, since1997.
Bridgewater State College, Institutional Review Board, 5-year
appointment by President Tinsley, beginning in 1999.
Hugh G. Wales Advisor of the Year, American Marketing Association (a
student-nominated, North American award) recipient in 1995 and 1997.
"National Advanced Rural Transportation Systems Traveler
Information Services in Tourism," in support of L. Harmon, summer 1997. (Prior work
with L. Harmon included an accepted proposal to the Executive Office of Transportation and
Massachusetts State College Association (MSCA) ; Treasurer, 2 terms.
Elected to Executive Committee 1996, and served as member 1987 to 1993. Curriculum
Committee, 5 years, 3 of which was Chairperson of Program and Policy Review subcommittee.
Member of Academic Policies Subcommittee, 1984, and Long-Range Planning Subcommittee,
1983. Member of Promotions Committee.
Advisory Board Member, Center for Advancement of Research and Teaching
(CART), since 1995.
Elected to Promotions Committee in
1998. Served for two years, and Chairperson in 1999.
The strength of
my teaching has come from strong and loyal alliances with businesses and other
organizations. Working with these people has afforded my students opportunities to
participate in professional projects with executive-level clients and sponsors. It affords
me the chance to stay abreast of how organizations are working, an imperative requirement
for every management professor. Each semester students gain the benefit of the
professors involvement with business as it currently is, while I teach the concepts
to apply to that work. Guaranteed the continuing need for this work, first through a
seminar for corporations on campus, and then through a sabbatical project which resulted
in a printed sheet describing "Experiential Learning at BSC." Information from
alumni, clients and sponsors, and faculty from all over the globe insured the necessity to
continue with these programs. Over 75% of our clients and sponsors have worked with us
repeatedly for up to about 10 years.
A partial list of clients (for marketing research, industrial
marketing, and sales promotion classes, as well as sales management sponsors) follows.
Over 75% of these organizations have requested our services more than once, and several
have worked with us for many semesters.
- Agnew, Carter, McCarthy, Advertising Agency, Boston, MA
- Agway Energy (2 students became Agway employees), Bridgewater, MA
- American Red Cross, Brockton, MA
- Balfour Jewelry, Attleboro, MA
- Barbershop Quartet, Society for Preservation of, Providence, RI
- Boston Edison/Pilgrim Plant, Plymouth, MA
- Boston Museum of Fine Arts Shops, Boston, MA
- Boy Scouts of America/Old Colony Council, Canton, MA
- Bridgewater Bandits
- Bridgewater Fitness Center
- Bridgewater Public Library
- Bridgewater/Raynham Regional High School
- Bridgewater, Town of (2 major studies)
- Bridgewater Savings Bank
- Bridgewater State College
- Food Services
- Health Promotion
- President Tinsley, Image Study, Impact Study w/M. Landman
- Residence Halls
- Bridgewater: Town of
- Bristol County Savings Bank, Taunton, MA
- Brockton Area Transit Authority (BAT), Brockton, MA
- Brockton Industrial Electric, Brockton, MA
- Brockton Public Library
- Brookfield Engineering, Stoughton, MA
- Building 19, Hingham, MACEO donated computer to college in appreciation
- Cablevision Industries (CVI), Foxboro, MAnow Time/Warner
- Cape Cod Childrens Museum, Falmouth, MA
- Cenzos, Bridgewater, MA
- Coins n Things, Bridgewater, MA
- Commonwealth Electric, Wareham, MA
- Commonwealth of MA, Consumer Affairs Division, Boston, MA
- Compaq ServiceCenterformerly Digital Equipment Corp., Maynard, MA
- Continental Cable Company, Brockton, MA
- Cranberry Country Chamber of Commerce, Middleboro, MA
- Data Translation, Marlboro, MA
- Defense Commissary Agency/U.S.A.,, Norfolk, Virginia
- Department of Transportation/Federal, Washington, DC
- Destination Plymouth, Plymouth, MA
- Digital Servicenter, Bridgewater State College
- Discovery Toys, Halifax, MA
- Earl, Walter Earl Chevrolet, Bridgewater, MA
- Fallon & WilliamsHeating, ventilating, HVAC, Brighton, MA
- Falmouth Credit Union, Falmouth, MA
- Forge Pond Nursing Home, East Bridgewater, MA
- Foxboro Company, Foxboro, MA and East Bridgewater, MA
- Fuller Museum of Art, Brockton, MA
- General Motors Marketing Internship (GMMI), Emeryville, CA
- Girl Scoutsproject and Shea Scholar Mentor, Taunton, MA
- Greater Attleboro/Taunton Regional Transit Authority (GATRA)
- Halifax Public Library
- Hanson Print, Brockton, MA
- Heart of Taunton
- Helens Hair Studio, Raynham, MA
- Heritage Flowers and Balloons, Lakeville, MA
- Holiday Inn of Brockton
- Interstate Coffee, Easton, MA
- Kao Infosystems, Plymouth, MA
- Knife, L.Knife and Sons, Kingston, MA
- Lakeville Computer, Lakeville, MA
- Leukemia Society, Dedham, MA
- Ocean Spray Cranberries, Inc., Middleboro/Lakeville, MA
- Old Colony United Way, Brockton, MA
- Old Colony YMCA, Brockton, MA
- Mannys Hardware, Taunton, MA
- Massachusetts Environmental Trust, Boston, MA
- Massachusetts Department of Transportation, Boston, MA
- Massachusetts On-Line Business Directory
- McCann Erickson Advertising/Event Marketing, St. Louis, MO
- Metro South Chamber of Commerce, Brockton, MA
- Plymouth County Development Council, Kingston, MA
- Plymouth Five Cents Savings Bank, Plymouth, MA
- Prudential Insurance/Brockton
- Ridder Country Club/Event Catering, Whitman, MA
- Roberts Animal Hospital, Hanover, MA
- Rofor Machine Tool Company, Brockton, MA
- Romm Jewelry, Brockton, MA
- Shaws Supermarkets, East Bridgewater, MA
- Sullivan Tire, Rockland & Norwell, MA
- TACC International, Rockland, MA
- Taunton, City of (Mayor Dick Johnson)
- United Way of Greater Attleboro/Taunton
- Zildjian, Norwell, MA