ASSISTANT PROFESSOR, GRAPHIC DESIGN, BRIDGEWATER STATE COLLEGE
COURSES,FALL 2001
COURSES,
SPRING 2002
PERSONAL WORK
Course Description
In this course we continue to explore the role of visual communication design (graphic design) in communicating information in visual form. The computer software QuarkXPress, Adobe Photoshop and Adobe Illustrator will be used in this class.
Emphasis is placed on competency in research, production, and presentation of advanced-level projects which encompass the graphic visual communication issues addressed in earlier courses. Students will have the opportunity to begin to organize their portfolios. A formal, professional-level critique of all work is an integral component of this course.
Objectives
To further study the design and production of text/image information, and to understand the role of design in presenting visual information which is appropriate to its subject matter and audience.
To sharpen verbal and visual communication skills which are required to successfully observe, gather and process information and to participate in creative problem-solving.
To strengthen awareness of our relationship to the world around us, and to develop a sensitivity to this
relationship as it relates to problem-solving for, and visual presentation of, communication.
Method of Instruction
Readings and discussions, projects, class exercises, critiques.
Evaluation and Grading
There will be three projects. All students will work on the first and second projects. For the third project, you will have a choice from a list of three comprehensive projects; each student will develop informational visual material to present his/her chosen project. Prior to the completion of each project, two critique will be held for that project and a grade will be given for each. Some critiques will be held as a class; others one-to-one with the professor. Material for each critique is due at the beginning of the class on the specified critique date. Each critique is worth 50 points, giving a total of 100 points for the critique grade for each project.
The average of the three projects’ critique grades is weighted as one project grade.
A grade will be given for each completed project. These grades will have equal weight, with the exception of the grade for Project #3, which will be double-weighted. A formal critique will be held at the end of the semester, in which each student will present and discusses the body of work that they produced during the semester. This formal critique will be graded, the grade is equal in weight to a project grade. Each grade—with the exception of the critique grades for Projects #1 through #3, which are described above—consists of a number grade and a corresponding letter grade. A subjective grade equal to one project grade is made up of my evaluation of your use of class time; attendance; attitude; promptness/preparedness for class; participation; ability to present your ideas and your work visually and orally; technical, creative and conceptual content of projects; understanding of the nature of visual communication; relevant commentary that you share with the class; and timely submission of your work (process and finished work are considered).
The average of these seven grades is your final grade for the course.
Emphasis is upon mastering technical skills, understanding concepts and terms, technical experimentation, design sensibility and cognitive depth of your work.
An incomplete grade is given only in an extreme circumstance. If you foresee the necessity for an incomplete grade, see me as soon as possible.
Attendance
Attendance is taken within the first five minutes of each class. Arrive promptly; We cover a lot of material! If you will be absent, it is your responsibility to notify me beforehand and to see me at the next scheduled class to be apprised of the material that you missed. It is your responsibility to make up any work that you missed during an absence. If you are absent for a critique without personally giving me prior notification and a valid reason for your absence, you will receive a 0% grade for that critique.
Scholastic Honesty
All finished work must be your own. If you use any reference material, the source must be credited in writing. Please refer to the Bridgewater State College Student Handbook for specifics.
Required Text
There is no required text for this course
Readings may be assigned, as appropriate
Recommended Text
QuarkXPress for Macintosh Visual Quickstart Guide (Version 3.3),
Elaine Weinmann (Peachpit Press)
Adobe Photoshop for Macintosh Visual Quickstart Guide (Version 5/5.5),
Elaine Weinmann & Peter Lourekas (Peachpit)
Adobe Illustrator Visual Quickstart Guide (Version 8.0),
Elaine Weinmann & Peter Lourekas (Peachpit)
If you have a disability…
In compliance with Bridgewater State College policy and equal access legislation, I am available to discuss appropriate accommodations that you may require as a student with a disability. Requests for academic accommodations should be made during the add/drop period, unless there are unusual circumstances, so that appropriate arrangements can be made. Students are encouraged to register with the Disability Resources Office in Boyden Hall for disability verification and determination of reasonable academic accommodations.
Materials
drawing pencils, HB
tracing paper
burnisherg
kneaded eraser
x-acto knife, #11 x-acto blades
pica rule/metal straightedge, 18"
proportion wheel
hot press illustration board, white and black
(size and color dependent upon project)
clear plastic tape (‘magic’ tape)
rapidograph pen or Micron pen
(size to produce a 1-point rule)
type specing gauge
size 12" x 18" self-healing cutting board
ring binder and plastic sheet protectors
(Dorrs sells plastic sheet protectors)
two zip disks (*one is supplied)
Typefaces, Chosen from the Five Basic Typeface Classifications
Fonts are Bitstream fonts (BT). Use only the fonts from this list of Typefaces for your projects in this class, unless stated otherwise in specific Project guidelines.
Old Style
Caxton
light, light italic, book, book italic, bold, bold italic
Times Roman (Dutch 801)
roman, italic, bold, bold italic
Goudy Old Style
roman, italic, bold, bold italic
Transitional and *New Transitional
ITC New Baskerville
roman, italic, bold, bold italic
ITC Galliard
roman, italic, bold, bold italic
Century Oldstyle
roman, italic, bold
Caslon Old Face
roman, italic, heavy
ITC Garamond
light, light italic, book, book italic, bold, bold italic
*Perpetua (Lapidary 333)
roman, italic, bold, bold italic
*ITC Cheltenham
light, light italic, book, book italic, bold, bold italic
Modern
Bodoni
book, book italic, roman, italic, bold, bold italic
ITC Fenice
light, light italic, regular, regular italic, bold, bold italic
ITC Century
light, light italic, book, book italic, bold, bold italic
Slab Serif
Egyptian 505
light, roman, bold, medium
Clarendon
light, roman, bold
ITC Lubalin Graph
extra light, extra light oblique, book, book oblique, demi, demi oblique, bold, bold oblique
Stymie
light, light italic, bold, bold italic, medium, medium italic
Sans Serif
Futura
light, light italic, book, book italic, medium, medium italic, bold, bold italic
Avant Garde Gothic, ITC
light, light oblique, book, book oblique, medium, medium oblique, bold, bold oblique
Helvetica (Swiss 721)
light, light italic, roman, italic, bold, bold italic, medium, medium italic
Optima (Zapf Humanist 601)
roman, italic, bold, bold italic, demi, demi italic
Gill Sans (Humanist 521)
light, light italic, roman, italic, bold, bold italic
Univers (Zurich)
light, light italic, roman, italic, bold, bold italic
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