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Areas of Concentration in the Communication
Discipline
There are many subject matters encompassed
in the field of communication. While areas differ from program to program,
some of the most common include:
- Applied Communication: The
study of processes used to analyze communication needs of organizations
and social interaction, including the design of training to improve
communication between supervisors and employees.
- Communication Education: The
study of speech communication in the classroom and other pedagogical
contexts.
- Communication Sciences and Disorders:
The study of the physiological and acoustical components
of speech and hearing behavior, including audiology and phonetics.
- Communication Theory: The
study of principles that account for the impact of communication in
human social interaction.
- Family Communication: The
study of communication unique to family systems.
- Gender Communication: The
study of gender differences and similarities in communication and
the unique characteristics of male-female communication.
- Health Communication: The
study of communication as it relates to health professionals and health
education; includes the study of provider-client interaction as well
as the diffusion of health information through public health campaigns.
- International and intercultural Communication:
The study of communication among individuals of
different cultural backgrounds, including the study of similarities
and differences across cultures.
- Interpersonal Communication: The
study of communication behaviors in dyads and their impact on personal
relationships.
- Language and Social Interaction: The
study of the structure of verbal and nonverbal behaviors occuring
in social interaction.
- Legal Communication: The
study of the role of communication as it relates to the legal system.
- Mass Communication: The
study of the uses, processes, and effects of mediated communication.
- Mediation and Dispute Resolution: The
study for the understanding, management, and resolution of conflict
in intrapersonal, interpersonal, and intergroup situations.
- Organizational Communication: The
study of information flow within an organization and the impact of
communication on individuals entering, working in, and exiting an
organization.
- Performance Studies: The
study of communication as performance, including its components of
performer(s), text, audience, and context.
- Political Communication: The
study of the role that communication plays in political systems.
- Public Address: The
study of speakers and speeches, including the historical and social
context of platforms, campaigns, and movements.
- Public Relations: The
study of the management of communication between an organization and
its audiences.
- Rhetorical Criticism: The
study of principles that account for the impact of human communication
between speaker and audience.
- Semiotics: The use
of verbal and nonverbal symbols and signs in human communication.
- Small Group Communication: The
study of communication systems among three or more individuals who
interact around a common purpose and who influence one another.
- Speech Communication: The
study of the nature, processes, and effects of human symbolic interaction.
While speech is the most obvious mode of communication, human symbolic
interaction includes a variety of verbal and nonverbal codes.
- Theatre and Drama: The
study and production of dramatic literature.
- Visual Communication: The
study of visual data, such as architecture, photography, visual art,
advertising, film, and television as it relates to communication.
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