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Heroic Studios
First, we were to create a logo for a hypothetical company with the goal of setting it to motion as a lead-in or ending for TV or web. I thought that the perfect application for this would be a logo for a mobile game developer; the name of the company would flash as the game launched on a smartphone platform. I tried a few different typefaces when I was sketching, but I really liked one of my first attempts with Trajan and went from there. Trajan definitely had a “heroic” feel in and of itself, and the extension of the serifs added fun and drama. I tried a bunch of different textures, and still think this would work well as a “morphing” identity. I think this turned out well because I trusted my intuition, and refined the concept of the company before sketching. The lens flare and light ray effects may seem a bit over-the-top, but I think the target audience would appreciate this kind of thing. I really enjoyed this project. |
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